Every check, in plain words.
Your free findings sheet comes from these 43 checks, in five groups. Each one is written the way you'd say it, with the web term in parentheses for whoever looks after your site.
- Project
- Your business, online
- Sheet
- A-201
- Issued
Can customers reach you?
Your web address, your phone number, your address and your hours, and whether they say the same thing everywhere.
- Your web address opens your website (DNS resolution)
- Your website shows as secure, with no warning before it opens (valid TLS certificate, no mixed content)
- Every way of typing your address ends up at the same website (canonical host and redirects)
- Your phone number is the same on your website and every listing (NAP consistency: phone)
- Your address is the same on your website and every listing (NAP consistency: address)
- Your opening hours match, day by day, everywhere they appear (hours consistency)
- Your business goes by one name everywhere, without extra words added to the listing (NAP consistency: name)
- The Facebook, Instagram and other links on your site open your own pages (social profile links)
- The website button on your Google and Yelp listings opens your site (listing website field)
- Whether the web address a customer would guess from your name belongs to someone else (lookalike domain)
Can Google read your website?
The parts of your site that search engines read to understand what it is and which pages to list.
- Each page has a clear name that shows in search results (title tag)
- Each page has a short summary that search results can show under its name (meta description)
- Each page says which of its addresses is the real one (rel=canonical)
- Your site's instructions for search engines can be read and don't shut them out (robots.txt)
- Your site isn't telling Google to leave it out of search (noindex)
- Your site gives search engines a list of its pages, and every page on it opens (XML sitemap)
- Your site carries a business card that computers can read, with your real name, address and phone (LocalBusiness structured data)
- If your site has a Japanese or other language version, the versions point to each other (hreflang)
- A test copy of your website isn't showing up in Google (indexed staging site)
- Links on your site go somewhere instead of to an error page (broken links)
- Google isn't listing the same page several times under different addresses (duplicate indexed pages)
Can AI assistants read your website?
Whether tools like ChatGPT are allowed to read your site, and whether it gives them clear facts about you.
- AI assistants like ChatGPT are allowed to read your site (robots.txt rules for AI crawlers)
- Your site has a short plain-text summary written for AI assistants (llms.txt)
- Your questions and answers, products or services are written so computers can read them (FAQ, Product and Service structured data)
- Your site's business card links to your listings and social pages, and those links work (sameAs in structured data)
- Whether anything has been written about your business lately, like news stories or guides (citation recency)
Does your website look cared for?
Signs that make a customer wonder whether you are still open, or whether the site is safe to use.
- Your website's security certificate isn't about to run out (TLS certificate expiry)
- No web address tied to your business shows spam, gambling or a for-sale page (parked or hijacked domain)
- Forms on your site send customers' details safely (form posting over HTTP)
- Your site doesn't look abandoned, with a copyright year or update date from years ago (stale content)
- No leftover sample text or demo pictures from the website template (template placeholder content)
- Your site doesn't state the same fact two different ways, like two starting prices (contradictory claims)
- Your site doesn't say your business is somewhere it isn't (wrong location data)
Does it work well on a phone?
How your site loads and reads on the phone in a customer's hand.
- How quickly your site loads on a phone (Lighthouse performance)
- Whether your site is easy to use for customers who see or move differently (Lighthouse accessibility)
- Whether your site shows technical warnings in the browser (Lighthouse best practices)
- Whether the basic search setup on your homepage is complete (Lighthouse SEO)
- Serious problems that stop some customers using your site, like buttons a screen reader can't name (axe-core accessibility scan)
- Your site is built to fit a phone screen (viewport meta tag)
- Buttons and text are big enough to use on a phone (tap targets and font size)
- Your homepage isn't so heavy that it eats a customer's phone data (page weight)
- We save a picture of your homepage as a phone shows it, as proof (mobile screenshot)
- We save a picture of your homepage as a computer shows it, as proof (desktop screenshot)
Questions
- What does the check cost?
- Nothing. The findings sheet is free. If you want us to fix what it finds, the cleanup is $395, flat.
- Do you need my passwords?
- No. We never ask for your passwords, and we never register or claim anything in our name. The check looks only at what any customer can see. Where a fix needs your account, you choose: add us as a manager on it, like your Google listing or website host, or follow our plain steps and do it yourself.
- How long does it take?
- Your findings sheet arrives within three business days of your request.
- Will fixing these move me up in Google or into AI answers?
- We can't promise that, and no one can promise that. We fix what's broken and show you the proof we found.
- How do you check my website?
- With our own audit tool. It obeys your robots.txt and checks each business at most once a day.
Get your free findings sheet.
Tell us your business and how to reach you. The sheet arrives within three business days.
Get your free findings sheet